Heather Prime , BACP

Heather Prime is a person-centred counsellor who combines academic training with practical experience to support people through a wide range of life challenges. She holds a master's degree in Counselling and Psychotherapy and a Bachelor of Science in Psychology with a counselling psychology focus, and she has completed a certificate in online and telephone counselling to extend her practice across different formats. Heather is a member of the British Association for Counselling and Psychotherapy (BACP) and the British Psychological Society (BPS).

She began training in 2015 and has worked in both voluntary and paid roles supporting adults, young people and children, including time spent with charities in Worcestershire and a school-based role that ran alongside her private practice. Her work spans issues such as anxiety, depression, grief, relationship difficulties, self-esteem concerns, addictions, ADHD, OCD and intimacy-related matters, as well as supporting LGBT clients and those facing gender dysphoria. Heather also brings experience supporting people through bereavement and loss.

Committed to ongoing professional development, Heather regularly attends continuing professional development courses covering topics from autism to the effects of childhood bullying and working with suicidal ideation. She offers flexible ways of working, including creative methods when that is helpful, and is open to discussing her approach and any questions by email or during sessions. Her person-centred practice focuses on helping clients access their own understanding and strengths so they can move toward the changes they want, within a facilitative, non-judgemental therapeutic relationship. Counselling is provided with appropriate limits to personal nature of sessions that can be discussed at the start of therapy.

Person-centred practice and practical online support

Heather Prime’s work is rooted in person-centred counselling, an approach that prioritises the client’s own perspective and resources. This method focuses on empathetic listening, acceptance and helping clients reconnect with their own knowledge about what will help them change, which can be useful for issues such as relationship concerns, low self-esteem and coping with life changes.

She also draws on skills-based, evidence-informed techniques that teach practical coping strategies and behavioural tools to manage symptoms like anxiety, stress and compulsive patterns. These techniques aim to give clients concrete actions and skills to use between sessions when dealing with overwhelming thoughts or emotions.

In addition, Heather has specific training and experience in bereavement-informed ways of working, offering sensitive support to people processing loss and grief. Finding the right combination of approaches is part of the therapeutic process; Heather works collaboratively with clients to identify their goals, preferences and the methods that fit best so the therapy plan can evolve as needs change.

Online therapy with Heather is offered via video calls, phone sessions, live chat and text-based messaging, providing practical flexibility for busy schedules, those with mobility or geographic constraints, and people who prefer different communication styles. These options make it easier for clients and licensed professionals to maintain continuity of care and adapt the pace and format of sessions to suit individual circumstances.